Wide Awake 2023 — Full Fat

Challenge

Wide Awake appointed Full Fat to position the event as an alternative to the mainstream festival scene, one that put independent culture and music first, in a way that was both sustainable and socially conscious.

What we did

We knew that to truly establish Wide Awake as the best alternative festival in London we needed to show up in spaces that champion innovation, subcultures and independence.

We implemented a robust press office that focused on high quality placements and partnerships with respected titles. We then ensured an A Class guestlist would share the experience with consumers through reviews & social content.

Results

5x Partnerships, NME, Dazed, Hunger, Fred Perry, The Nudge x 50+ pieces of content
40+ Positive reviews
200+ Earned editorial
160M+ PR reach across Radio X, Apple. Music, Woo, Hero, GQ, Rolling Stone + more.

JAMAL GUTHRIE, DIRECTOR, WIDE AWAKE

"It was great working with the team at Full Fat for Wide Awake 2023. For an independent festival like ours it was especially important to work with a team who really understood the line up and ethos behind what we were trying to do. They really got it from day one and were extremely helpful, organised, passionate and professional throughout the campaign."