JOHN LEWIS

Turning the retailer’s rooftop into Oxford Street’s worst-kept secret

THE BRIEF

John Lewis asked us to raise the profile of their Oxford Street flagship among millennials and Gen Z – driving footfall and relevance across all four seasons.

WHAT WE DID

We helped transform the rooftop into a year-round cultural destination, leveraging buzzworthy brand partnerships to create seasonal launch moments that tapped into what our audience cares about: experiences worth sharing.

We supported the curation of four standout seasonal activations in partnership with brands like Google, Sonos, Sipsmith, and Nanny Bill’s – turning the rooftop into one of London’s most talked-about spots. Full Fat developed high reaching PR campaigns around the activations, landing a consistent swell of coverage across major titles helped to keep the roof front of mind for consumer and drove traffic to the roof and flagship store.

RESULTS

Reaching millions - 700M reach across press coverage

The hottest ticket - 100+ media + influencer attendees per launch + 200+ organic influencer content

Showing up in the right places - 215+ Earned editorial via Evening Standard, Time Out, ITV, Telegraph, The Nudge, Secret London, Harper’s Bazaar, The Independent, Stylist, Hello, Elle + more

Driving footfall to store - 65% footfall increase over the four activations

Boosting sales - 54.7% increase in F&B sales