PUTTSHACK

Putt For Pride: Turning every hole-in-one into a win for the Trans+ community

THE BRIEF

Puttshack wanted to mark Pride Month with more than rainbow branding – aiming to create a meaningful, joyful campaign that celebrated inclusivity and proactively supported the LGBTQ+ community.

WHAT WE DID

We aligned Puttshack’s fun-loving spirit with purposeful impact, teaming up with like-minded influencers and a trans-led charity to champion Pride in a way that felt authentic and action-driven.

Enter Putt for Pride – a month-long campaign supporting Not a Phase, a charity for trans+ adults in the UK. For every hole-in-one in June 2023, Puttshack donated 5p, with a £10,000 target.

The campaign teed off with a brunch hosted by comedian and LGBTQ+ influencer Shell Rowe, creating a splash across social. Influencer content was amplified by a coordinated press push, landing widespread editorial coverage and conversation.