BLUE TIT

Positioning the salon group as a local leader in sustainable style

THE BRIEF

Position Blue Tit as a sustainability thought leader within each of its local salon communities – driving awareness and aligning the brand with eco-conscious, culture-led conversations.

WHAT WE DID

We developed a hyper-local strategy rooted in partnerships and purpose.

By collaborating with like-minded local businesses like Five Points Brewing and Dalston Superstore, we helped Blue Tit champion its sustainability ethos on a neighbourhood level.

To take the message wider, we activated big-brand moments – including a playful pop-up “Helmet Hair” salon in collaboration with LIME Bikes at King’s Cross, promoting safety and sustainability in style.

Social content, giveaways and targeted press amplified the message across both local and national media.

RESULTS

Amplifying Blue Tit’s voice at scale – 547.6M reach across press and influencer coverage

Showing up in the right places - 106 Pieces of earned editorial, incl. Elle, The Guardian, Refinery 29 & Grazia

Authentic partnerships – 6 including LIME Bikes

Driving impact to business - 15% year-on-year sales increase

“Working with Full Fat has helped us become a leader in the sustainable salon space + position us as a lifestyle brand. The team understands our brand ethos and delivers strategic partnerships, stand-out press coverage, and influencer partnerships.”

Andi Hinteregger, Co-founder, Blue Tit