ATOPIA

Creating brand fame as the gin alternative for modern moderation

THE BRIEF

Establish Atopia as the low-alcohol spirit of choice for female moderators and wellbeing-focused consumers, positioning it as the alcohol-free alternative to gin.

WHAT WE DID

We built a culturally relevant PR and social campaign rooted in the rise of self-care and the growing moderation movement.

With moderation conversations up 344%, we partnered with mental health advocate Frankie Bridge to front a relatable, values-led campaign that celebrated balance, not abstinence.

From interviews to influencer-led content, competitions to cocktail inspiration, we created a campaign that connected with women who were rethinking their relationship with alcohol – without compromising on social rituals or flavour.