Darwin & Wallace — Full Fat

The Brief

Successfully launch new locations by engaging local businesses, media and local ambassadors and maintain awareness through retained activity and deliver regional, consumer & national coverage around each opening.

Solution

Full Fat developed launch strategies for four locations, incorporating trade and consumer media outreach, media partnerships for exclusive first look events with The Nudge plus media and local business events to showcase the locations and menus.

To maintain awareness and engagement Full Fat developed The Address, a monthly newsletter sharing cultural content inspire by each area.

Partnerships with brands and influencers have allowed for bespoke events to further showcase each location to consumers. Trade news and features along with award outreach has also communicated the brand as a success story within the industry.

Results

Launch events for the openings of No 197 Chiswick Fire Station, No 29 Power Station West, and 601 Queen’s Rd ranging from 300-500 attendees per event
Brokered and managed marketing and event partnerships with The Nudge, Sheerluxe, Culture Whisper, Bar Chick and The Assistant Room
1,500+ pieces of coverage across national, trade, consumer, online & influencer media including Vogue, Conde Nast Traveller, The Telegraph, The Times and more in just over two years
Trade exclusive news and interviews with Propel, Hot Dinners, Big Hospitality, MCA and more
10 brand activations and event collaborations, including workshops and media dining experiences
Won ‘Best Pub’ in 2016 for No 1a Duke Street and 2017 for No 29 Power Station West in the Restaurant & Bar Design Awards, ‘Best New Venue Battersea’ No 29 Battersea Power Station West, Best Brunch in Kensington/Chelsea, no 11 Pimlico road in the Design My Night 2018 Awards and ‘Best Pub’ in 2017 for No 32 The Old Town in Time Out’s Love London Awards
11k to 19k newsletter subscribers via Full Fat curated ‘The Address’