BIRRIFICO ANGELO PORETTI

Reclaiming beer’s place on the dining table

THE BRIEF

Poretti tasked Full Fat with bringing their Made For The Table platform to life – creating a premium, scalable activation that championed the joy of food, beer, and shared moments.

The ambition: to resonate with a modern audience who value quality time and elevated dining experiences.

WHAT WE DID

Our answer was La Grande Tavola – an alfresco dining concept celebrating conviviality, exceptional food, and the Italian art of bringing people together over beer.

We launched the campaign with a flagship moment on the Cornish coast – a striking long-table feast hosted by TV personality Laura Jackson, renowned for her tablescaping prowess. Chef Simon Stallard curated a rustic, share-style menu designed to pair beautifully with Poretti, set against an unforgettable sea view.

We invited key media and tastemakers to the table, fuelling a swell of organic content and conversation. This was amplified with a coordinated press, social, and influencer campaign – ensuring Made For The Table reached audiences far beyond the coast.

RESULTS

Reaching millions - 2M OTS in 24 hours, 1.7K organic social reach

A top tier guestlist - 40+ media & influencers dining on the beach

Driving conversation - 290 stories shared

“Full Fat fully understood what we wanted to achieve with Poretti, and they brought the brand to life with impeccable execution. Their network, creative ideas and collaborative approach make them the perfect partner to help us bring the Poretti story to life.”

JAMES HODGKINSON, BRAND MANAGER