CANDY KITTENS

A sweet press office delivering Candy Kittens’ biggest sales period to date

THE BRIEF

Candy Kittens turned to Full Fat for their first-ever PR campaign – with ambitious e-commerce targets and a goal to make Christmas their biggest sales moment yet.

WHAT WE DID

We took a digital-first route, identifying high-potential NPDs and securing standout placements in Christmas gift guides to drive direct traffic to the Candy Kittens online store.

Focusing on two hero products, we delivered a high-impact media push through gifting, product placement, and targeted broadcast sell-ins. The result: widespread coverage in top-tier titles and direct conversion to sales.

RESULTS

SEO led - 90% URL inclusion across all earned editorial

Reaching millions - 233M reach across coverage on Saturday Kitchen, GQ, The Guardian and more

Tangible impact to business - the biggest sales period for the brand, sold out advent calendars with 10K sales

“It was phenomenal - we had a bigger weekend than Black Friday last year and saw an increase of 25% across our weekend traffic. SUCH a great job!

Diogo Pestana, Digital Marketing Manager