Influencer marketing has become a non-negotiable part of brand strategy, offering a unique way to connect with audiences through authentic, relatable content. Whether you’re new to the game or looking to refine your approach, this blog post covers the essentials—helping you craft campaigns that pack a punch.
Read MoreIn today’s digital age, marketing strategies must be tailored to appeal to the right audience. Two of the most influential groups in today’s consumer landscape are Gen Z and Millennials.
Read MoreInfluencer Marketing is a multi-billion-pound powerhouse, with dramatic growth and continuous shifts in the landscape, it can be hard to keep up! Here we will share our insights as an agency that has spearheaded influencer campaigns.
Read MoreLet’s face it, marketing to millennials is no longer just a nice-to-have - it’s a must! If you’re looking to reach this powerhouse generation, buckle up! Here’s everything you need to know to win over these savvy, socially-conscious consumers.
Read MoreMarketing to millennial parents isn’t just about keeping up with trends; it’s about understanding the unique values and challenges that shape their purchasing decisions. As the first digital-native generation to become parents, millennials (roughly born between 1981 and 1996) bring a distinct approach to family life, driven by values like authenticity, convenience, and eco-consciousness. Here, we’ll unpack some key ways you can connect with this audience, covering everything from digital engagement to community building.
Read MoreIn the dynamic landscape of digital marketing, influencer marketing continues to capture attention as a powerful strategy for brands in the UK. As we come to the end of another year, looking into 2023 and 2024, understanding the latest statistics and trends can provide valuable insights for marketers looking to leverage this potent tool.
Read MoreAs businesses increasingly prioritise Environmental, Social, and Governance (ESG) initiatives, one generation stands out in driving this shift: Generation Z. The PDI Business of Sustainability Index reveals that 77% of Gen Z consumers consider sustainability a key factor in their purchasing decisions, underscoring their pivotal role in shaping the future of responsible business practices. For brands to stay relevant, understanding and engaging with this socially conscious, tech-savvy generation is crucial.
Read MoreAs a marketer, navigating the ever-evolving landscape of Gen Z trends is both exhilarating and challenging. Born between 1997 and 2012, this generation is now between 11 and 26 years old and is stepping into the full-time workforce, wielding significant purchasing power. In 2024, Gen Z's influence is undeniable, and understanding their preferences is crucial for any brand looking to capture their attention.
Read MoreAs we navigate through 2024, several marketing campaigns have already made a significant impact, leveraging creativity, technology, and social consciousness to capture the public's attention. They share huge interests in not only capturing market share but building deeper, more meaningful connections with their audiences. Here’s a look at some of the standout campaigns that have defined the marketing landscape from last and early this year.
Read MoreWe are thrilled to announce that Full Fat is now a certified B Corp company, joining a global community of businesses committed to being a force for good.
Read MoreThe next round of Full Fat’s pro bono scheme welcomes applicants to apply for our support on bespoke projects and campaigns from July 2024.
Read MoreThe marketing landscape continues to evolve as it tries to understand and keep up with the wants and needs of Generation Z. Understanding who they are and their behaviours is crucial for creating marketing strategies that culturally resonate.
Read MoreToday marks International Women’s Day. A day where we celebrate women's achievements, raise awareness about discrimination and take action to drive gender parity. We believe in celebrating and championing women every day, beyond one singular calendar moment. There continues to be many barriers facing women and if we want to truly celebrate, uplift, and level the playing field for all women we need to see actual change.
Read MoreWe are delighted to announce our partnership with Brixton Finishing School for 2024. The partnership includes a curated programme of mentorship, educational workshops and a paid year-long internship programme for the Brixton Finishing School community, helping to break down career barriers for underrepresented groups.
Read MoreAgencies that embrace flexibility understand the significance of staff wellbeing, and trust among colleagues, enabling employees to manage their workloads efficiently while attending to personal commitments. The landscape of flexible working has shifted a lot in recent years, and I’m delighted to see organisations acknowledging the importance of work-life balance, and the variation of what that actually means from person to person.
Read MoreThe next round of our pro bono scheme is ready to take applicants for projects and campaigns taking place from December/January to March.
Read MoreMaking the jump from a big agency to Full Fat, Sophie gives her take on why smaller creative agencies better.
Read MoreAll our love, hope & support to Morocco and all those suffering from the recent earthquake.
Read MoreThe next round of our pro bono scheme is ready to take applicants for projects and campaigns taking place June - August 2023.
Read MoreLast week OpenAI launched an updated version of ChatGPT, GPT4, and with that, the AI chatbot race commenced. Microsoft 365 have even proclaimed the technology will be embedded into Word, Excel, PowerPoint, and Outlook.
So, we had this brilliant (or possibly crazy) idea to ask ChatGPT what it thinks about the future of AI in PR and social media. And folks, let me tell you, the response we got was both insightful and hilarious. We then asked our beloved chatbot to put a blog post about it together - buckle up kids, because the future of AI in PR and social media is both exciting and hella scary! Get ready to laugh, cringe, and maybe even shed a tear (but not from fear, we promise).
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