No Filter
An initiative aiming to give Generation Z a much-needed voice in the marketing industry.
Truthful, real & honest insight from Gen Z.
From left to right; Vivien Gbandi, Ashley Bourton, Deborah Komolafe, Victor Ofoegbu, Kate Cronin, Samuel Oniru, Amaya Goater & Sophie Ellis
Welcome to no filter
An initiative designed to look beyond the clichés, stereotypes and assumed knowledge around Gen Z. According to a study published by Bloomberg in 2022, Generation Z as a cohort has US$360 billion in disposable income, more than double an estimate from three years ago.
We are a creative agency by nature, that specialises in putting brands at the heart of cultural youth movements. No Filter is comprised of a multifaceted group of influential Gen-Zers who are keen to share their opinion on brands, work and sectors, thus providing unfiltered truths about this generation right from the source.
What’s the biggest myth about Gen Z? Find out from No Filter.
If you’re interested in working with No Filter across focus groups, qualitative, quantitive data or product opinions & reviews we’d love to hear from you.