Sziget 2018
UK PR Campaign
The Brief
Sziget appointed Full Fat to handle UK PR with the objective of increasing UK ticket buyers.
Solution
Full Fat created a high reaching campaign that aligned the festival with respected tastemaker platforms as well as secure placements with far reaching media. The campaign incorporated media partnerships, festival guides, news placement and press trips that would allow media to experience the festival.
Results
Increase of total festival capacity from 450k in 2017 to 525k in 2018
10 high profile features
40 high profile news placements
4-star review from The Independent
10 high profile festival guides
Outstanding reviews from Crack, Clash and NME
Increase of UK festival ticket holders from 4k to 20k (second biggest population after Hungary
“We Are Full Fat are an excellent agency to work with, not only do they deliver phenomenal work, they are also great people to work with. I would recommend them to anyone looking for an agency that understands pop culture, music and events.”
Jasmine Skee, UK consultant, Sziget
More Case Studies
