Sziget 2024 — Full Fat

The Brief

Sziget appointed Full Fat to improve its reputation after a difficult 2022 and increase ticket sales in the UK and Ireland. To make Sziget stand out from the crowded European festival market, we needed to showcase the full festival experience, its wider cultural programme and its strong social justice ethos.

the solution

We planned and delivered a 360 campaign with a strong press office, media partnerships, influencers and press trips that delivered editorial and social content and advertising to support ticket sales.

To showcase the wider festival offering, we secured bespoke features and interviews about the less-known areas of the festival like the Magic Mirror - Sziget’s dedicated space to the LGBTIQA+ community.

We curated a press and influencers trip including UK and Ireland national, music and lifestyle media that will speak to different audiences. We showcased the festival and Budapest through exclusive activities.

Results

4x media partnerships: NME, LADBible, UniDays, Capital Radio
19+ Positive reviews from UK media including Daily Star, Buzzfeed, NME, The Irish Sun, Clash, Refinery29, Dazed and Stellar
20 Press and influencer trips
100+ pieces of earned coverage
700M+ PR reach
115% UK & IR 2024 Flash Sale ticket sales increase vs 2022

JAMAL GUTHRIE, DIRECTOR, WIDE AWAKE

"It was great working with the team at Full Fat for Wide Awake 2023. For an independent festival like ours it was especially important to work with a team who really understood the line up and ethos behind what we were trying to do. They really got it from day one and were extremely helpful, organised, passionate and professional throughout the campaign."