Russian Standard Vodka
Music & Fashion
The Brief
Raise the credibility of Russian Standard Vodka brand among a mass millennial audience.
Solution
Full Fat delivered a campaign focused on building Russian Standard Vodka’s credentials in the key millennial passion points of music and fashion.
Activity included a partnership with global media brand Vice, which culminated in the i-D Mix Russian Standard Vodka stage at London festival Field Day. The stage featured the likes of AG Cook, Mumdance and Cashmere Cat and more all performing to a 45,000 strong audience. This was followed by the trendsetter Moschino Mansion event attended by i-D’s favourite nightlife stars, models, fashion designers and musicians such as Jeremy Scott, A$AP Rocky and Lindsay Lohan.
Russian Standard Vodka brand ambassador held a wrap up immersion for all the editors and decision makers at Vice, meaning we continued to be forefront of mind post the campaign.
Results
117
pieces of coverage including Daily Mail, Evening Standard, Sunday Times Style, Cosmopolitan, imbibe
20%
increased brand awareness
300 million reach
“We’ve been working with Full Fat for over three years, they are an extension of our team and never dissapoint. They have their fingertips on every element of culture which no other agency can rival.”
Rebecca Heathcote, Head of Brand Russian Standard Vodka
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