Russian Standard Vodka
Lovebox Festival
The Brief
Russian Standard Vodka briefed Full Fat to amplify its stage at Lovebox Festival in London beyond the walls of the event to ensure a strong return on investment through earned channels.
Solution
Full Fat collaborated with Lovebox to create the Official Lovebox Festival Afterparty at Oval Space. Full Fat programmed the Russian Standard Vodka owned activation with Hot Creations, Jaymo & Andy George, Maribou State and Kiwi for a crowd of over two thousand.
Working closely with the on-trade team to develop bespoke cocktails, offers and packages for key customers. The team also drove awareness for Russian Standard Vodka’s House of Davai at Lovebox festival where Andrew Weatherall, Andrea Triana and Sam & The Womp performed.
Results
“An on-site festival experience providing a taste of cosmopolitan Russia.”
The Drum
“Russian Standard Vodka is launching a “sea change” in its marketing strategy with a major presence at several UK music festivals this summer.”
The Drinks Business
Media partnership with Time Out worth over £250,000
300 pieces of coverage in Metro, Evening Standard, ShortList, Grazia, London on the Inside, Twenty Something London
50+ key customers engaged via activation
“We’ve been working with Full Fat for over three years, they are an extension of our team and never dissapoint. They have their fingertips on every element of culture which no other agency can rival.”
Rebecca Heathcote, Head of Brand Russian Standard Vodka
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