Birrifico Angelo Poretti
Campaign launch event
The Brief
Launch 140 year old Italian lager Birrifico Angelo Poretti to a UK audience, driving awareness of its ‘Made for the Table’ ethos and signature carafe serve to lifestyle media and tastemakers. Ensure its placement in premium titles and amongst top tier key opinion leaders.
Solution
We launched Poretti at Italian trattoria Campania & Jones in Shoreditch to give lifestyle media and tastemakers an taste of Italy. We teamed up with TV personality and tastemaker Laura Jackson, who curated the event from tablescaping, to the decor and menu - with ingredients picked for their complementary flavours with Poretti.
Results
40 influencers & media incl. Vogue, Harper’s Bazaar, Grazia. Matilda Gold and Henry Holland
Headline partnership with Conde Nast Traveller
3.2M reach of content incl 127+ stories
“A superstar team who understand the Poretti brand and live and breathe it”
Joanna McNeill, Brand Manager, Carlsberg Marston's Brewing Company
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