Peckham Levels
Launch
The Brief
Make Shift, the team behind Pop Brixton, challenged Full Fat to deliver mass awareness around the launch of Peckham Levels, a 90,000 sq ft creative workspace and community hub. A positive community message was paramount with several other new developments underway in the area.
Solution
Full Fat created a vibrant, high-profile and creative PR and communication campaign that delivered a high engaging and positive launch. Continuing the momentum, Full Fat ensured further success through an ongoing press office via media, local event and business partnerships, news, features and an influencer programme.
Results
“The Beating Heart of London’s Most Dynamic Art Scene.”
New York Times
“The all-new Peckham Levels brings many new reasons to head south.”
Evening Standard
8,000+ consumers
attended the launch
100+
media attended launch
331 million reach
232 pieces of coverage
including Time Out / Evening Standard / Elle / the new york times / Conde Nast Traveller / The Handbook / Londonist / FT / The London Economist / Business Insider + more
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