Boiler Room Festival

The Brief

Full Fat was tasked to position Boiler Room’s city takeover as the underground event of 2019, cementing the media brand’s role within the scene and showcase its unique ability to bring collectives together to create real world cultural moments. Breaking away from convention the festival featured no headliners.

Solution

Full Fat developed a campaign that elevated the scenes and artists that made up the festival and championed them via thought provoking editorial.

The campaign focused on digital and broadcast media, utilising Full Fat’s comprehensive network, to secure a high impact news moment and anticipation via previews and in-depth features.

Results

10,000 tickets sold - sell out
150 million media reach across four activations
60+ earned editorial via Beats One / BBC radio 1 / The Observer / Forbes / I-D / evening standard + more

“Full Fat, our amazing agency have absolutely smashed it out of the park.”