In a world where how you ‘feel’ about a product, human or movement is having a commercial, political and environmental impact every single day - the ripple effect of emotionally led marketing could be catastrophic.
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2022 - the year that brought us the war of TikTok VS Instagram Reels, the controversial #slapgate between Will Smith and Chris Rock (let’s all take a moment for both Chris’ cheek and pride), Aldi versus M&S caterpillar-off, a brand-new prime minister who wilted before an Iceberg lettuce when crunch-time came, , and the year that blessed us with the sweet sweet sounds of Louis Theroux (and his jiggling antics) that no one could have ever predicted.
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Our Co-Founders Ella & Megan reflect on the last decade with 10 lessons that have shaped the agency.
The idea of Full Fat began 10 years ago whilst sitting at the kitchen table with a cuppa in hand, dreaming about creating something different. Something that would break the traditional comms agency mould.
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Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
This month, we saw some scandalous marketing moves from David Beckham as Qatar ambassador and Balenciaga campaign child exploitation… you can even buy a blue tick on Twitter now! Here’s November’s round up of headlines.
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I spent most of my 20s daydreaming about the type of person I wanted to become, imagining my future with a solid career and clear direction of where I wanted to go. Funnily enough, while doing this I completely neglected some of the key things that would make me achieve that goal sooner.
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This month, we’re briefed with an abundance of approaches to be the best PR’s and marketers out there, from TikTok tips, to old-school word of mouth promoting. We see a study in the rise of monetised social content and learn group profiles will be introduced. Read on for your monthly briefing!
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My first day back after mat leave was…terrifying, uncomfortable, worthwhile and affirming.
It's fair to say that as a business owner maternity leave wasn’t exactly what I anticipated. My baby came nearly two months early, so I was literally working on the hospital bed, frantically trying to tie things up as she had her very first naps in the world.
This month, we’re happy to see the most useful up-to-date guide on social media marketing for 2022, and an even handier stat list of Gen-Z’s biggest importances (which helps if you aren’t one!). Tune in for the low-down on all the last month’s media goss.
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The next round of our pro bono scheme is ready to take applicants for projects and campaigns taking place from October 2022. Full Fat’s pro bono scheme was launched last year to provide communication and digital services for organisations supporting racial, sexual, gender, ability, and social equality. Applications for the sixth round close on Sunday 9th October.
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On the eve of my “official” first week back from maternity leave, my brain is fizzing. It’s like popping candy up there. One moment there’s excitement about the freedom from little ones demanding every ounce of my attention; to pangs of sadness, guilt and regret about what I might miss; to the buzzing of ideas surrounding where we will take the agency next. All made possible through space away allowing fresh perspectives and every founder's constant battle to work more “on” the business than “in”. Then those looming nerves and niggles of self-doubt with questions looping in my head - Am I still good at my job? Do the team even need me? Is my brain ever going to be the same again after a battleground of sleepless nights for 365+ days straight??
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As a 23 year old PR Account Executive, the fear of imposter syndrome is very real. What I didn’t realise though, is that no matter how senior you are, what job title you have or how long you’ve been in the game everyone feels like a fish out of water sometimes.
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This month, we saw the famous slip of Facebook in the ‘Top 10’ on the App Store, as well as advertisers struggling with short video content. In better news, the Women’s England team brought it home and we got insight on how our content can best perform, whether that’s Reels or using the perfect hashtags.
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Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
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My life in PR began over a decade ago in Singapore. My career was flying and nothing could get me down. Then, COVID-19 hit and I got unceremoniously dumped by the company I was working for. I took this as a sign and moved to London in 2020, in the thick of the pandemic, to pursue my Master's degree. A year later, I found myself hunting for a PR job again, but in the unchartered waters of the UK.
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“We changed society today”
That’s how Sarina Wiegman, England women’s football coach, closed yesterday’s press conference, and she’s not wrong. After 56 years of pushing for inclusion, representation and acknowledgement finally, the women have brought it home.
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After finishing university and trying my luck in journalism, I quickly decided I wanted to keep writing as a hobby. The number of unpaid internships that were required before even being considered for a paid role was demotivating, and also unrealistic if you wanted to rent a flat in London and actually have a social life…
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It’s 2022. Social media giants have been around since 2004 and what was once a role for the few brands that could afford it, it’s now a key part of every marketing strategy.
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Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
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A few years ago I decided to enrol in a part time course to become a Naturopathic Chef at the London College of Naturopathic Medicine. My reason was simple; I wanted to explore the connection between what we consume and how we function, and understand how diet can elevate wellbeing and impact our lifestyle.
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Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
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