Full Fat's November Digital Bulletin
Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
This month, we saw some scandalous marketing moves from David Beckham as Qatar ambassador and Balenciaga campaign child exploitation… you can even buy a blue tick on Twitter now! Here’s November’s round up of headlines.
Social Media is becoming less 'social' and more 'media' - What’s the difference between media and entertainment, and which side of the fence do major platforms sit? Algorithms increasingly define what we each see. Click to see our era’s future..
Could Twitter collapse or go bankrupt? - Since Musk bought the app, Twitter has been hit by swingeing job cuts, an advertiser boycott, warnings of bankruptcy and mass resignations - #RIPTwitter
Marketers and the Metaverse - Experts make it real! A staggering 91% of marketers will be investing in the Metaverse over the next 5 years, so to maximise opportunity, read the dissection of how to get started in this new ‘it’ world…
Meta announces new creator monetisation tools - New features incoming… Instagram will introduce fan subscriptions and is leaning further into creating and selling NFTs or digital art. What won’t the app be able to do soon 🤷🏽♀️
Add music to your Instagram statics! - The app was set to add music to profiles, but in a new, somewhat random turn, you’ll be able to add some tunes to your in-feed posts. Making content more engaging, here’s another element to make or break your content!
Twitter prepares to launch $8 verification plan - After huge back and forth for ‘official’ users, rather than reverting the $8 check mark scheme, there will be another indication for selected accounts for ‘official’ identity. Would you pay?
Taylor Swift slams Ticketmaster for sales of show - Addressing the widespread criticism over Ticketmaster’s handling of upcoming tour sales, the US justice department begins to investigate the live music company…
Balenciaga apologise for 'disgusting' campaign featuring 'child abuse' - Celebrities are backing off from the brand after major backlash from different ads highlighting child slavery and pornography cases. Wonder what this means for the brand's future?
Beckham breaks silence on Qatar ambassador role - After receiving huge backlash from the £150m partnership, Human rights and LGBTQ+ groups have criticised his involvement and here’s what David’s said…
To find out how Full Fat can take your digital strategy to the next level, or if you just fancy a chat!, drop us a line at digital@wearefullfat.com. See you next month!