Full Fat's September Digital Bulletin

Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.

This month, we’re happy to see the most useful up-to-date guide on social media marketing for 2022, and an even handier stat list of Gen-Z’s biggest importances (which helps if you aren’t one!). Tune in for the low-down on all the last month’s media goss.

  1. The complete guide of social media marketing tools for 2022 - From TikTok, to monitoring to engagement, Hootsuite have made it possible to read in detail 14 various topics to give the latest insight in helping you better your skills this year.

  2. 24 Gen Z statistics that matter to marketers in 2022 - You think you know Gen Z? Think again. Dive into this read which highlights some of the thoughts you may have not even considered go through their mind… Starting with the cost of living being their top concern (are they even old enough?!), ⅓ unfollow and block brand social media accounts (shocking I know), and how 83% of Gen Z shop on social media. 

  3. Young users still log onto Facebook regularly, but are spending more time in other apps - What does this mean? Although the Tiktok hype is growing day-by-day and every other app’s focus is copying its desirable short-video scroll, Facebook still remains the apparently no.1 Gen Z used app. But engagement is another story, read further to find out more… 

  1. Canva moved beyond graphic design - Launching none-other than a visual worksite - Canva’s unveiled a suite of new product offerings, including: Docs, Websites, Whiteboards and Data Visualisation- also expanding to print offerings and remote control features for Canva Presentations - if you’re a user, read for the updates!

  2. Twitter Adds WhatsApp and LinkedIn Sharing Buttons - Time to send them outrageous Tweets in the group chat - finally! We’re all guilty of a Tweet screenshot so to facilitate broader Tweet engagement, it’s time to go beyond its own platform and through to the most in-demand texting app - are you excited to use this?

  3. Instagram is testing a repost feature - The app is exploring the ability for users to reshare others posts and reels in-feed! This could be a game-changer for how people use the app and interact with each other - and definitely good to keep in mind for brands!

  1. Halloween in London - It’s officially the spooky season as we enter Halloween, and lucky for us, there’s a handful of ways to celebrate this spin-chilling time of year. From attending a horror show at London Dungeon’s to pumpkin picking around London, Time Out & all the other mags have got you covered! 

  2. Liz Truss becomes Britain’s new prime minister -  Bye Boris, Hello Liz… After being appointed the nation’s leader by Queen Lizzy, she officially moves into Number 10. She insists Britain can ‘ride out the storm’ of the economic and energy crises and crisis-ridden NHS, but let’s see how she delivers.

  3. Petition to axe Holly & Phil from This Morning - Reaching over 35,000 signatures, the famous duo are given hate due to jumping THAT LINE and several memes have been created as a result. From a PR perspective, do you think it's justifiable as they’re technically media? 

To find out how Full Fat can take your digital strategy to the next level, or if you just fancy a chat!, drop us a line at digital@wearefullfat.com. See you next month!

Full Fat Team