Full Fat's June Digital Bulletin
Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
This month, Instagram made some changes, Meta opened a fashion store in their VR, and the next summer makeup trends have been revealed? Keep scrolling to read about the top stories of the month.
Sick of social media? - It’s no secret that social media can be overwhelming, especially with half the world’s population creating, posting and consuming content every single day. Seeing carefully curated content and picture perfect lives every day can be very damaging to mental health and self-worth and it’s important to know when to take breaks. Have a read through this article to learn a little more about the effects of too much social media consumption and what you can do to manage these and keep your love for these platforms strong. (Remember, health is wealth).
Instagram tests full-screen format - So, Instagram has been taking a leaf of two out of TikTok’s book for a while now and if they thought they were being subtle, they were wrong! (Did someone say copycat?!). Their latest update is here; introducing a new full screen format, whether it be a static post, or a reel. Obviously, this format works amazingly for TikTok, but will people appreciate this deviation from the classic IG layout?
New insights added to TikTok’s creative centre - Everyone is trying to understand the TikTok platform more and more each day and trying to find their way to use it to their advantage… these new insights could be a gamechanger. The platform has added new stats and insights to their Creative Centre, including trending songs, hashtags, performance stats and key influencers. This will be a serious help to social media managers everywhere. (You’re welcome Digi folk)
Edit your Whatsapp messages - There is a new Whatsapp feature under development, which will definitely excite some of you. Soon, you will be able to edit Whatsapp messages after they’ve been sent. They are currently working on this feature using Android, but Whatsapp have promised that this feature will be available to iOS and desktop users too. What a LIFESAVER.
IG expands sensitive content controls - Some content that pops up on your feed can be extremely harmful for a multitude of reasons. Instagram has given its users the option to control the amount of sensitive content that they may see on the explore page, reels tab, recommendations and hashtags pages, so users can protect their mental health, their physical health, or avoid content that they simply don’t like. (Win, win if you ask us). The only question is, should this be something all other platforms should look to introduce?
Meta’s avatar fashion store - What good is having an avatar in the Metaverse if you can’t kit them out with all the latest pieces? (Get ready to WERK). Clearly, Meta thought the same, because they have now introduced their own avatar fashion store, which includes virtual pieces from all your favourite brands - we’re talking Balenciaga, Prada, Gucci and more. With no pricing info confirmed yet, how much will be saving in order to snatch up the best virtual wardrobe?
A new helmet has hit the market - This one’s quite niche… calling all cyclists! A new helmet has been developed, with an airbag built in. Head injuries account for half of cyclist deaths and Bicycle Safety says that there is a lot of room for improvement, hence the built in airbag. Will this be something you’re adding to your basket?
Dopamine makeup is here for the summer - If you have been anywhere near TikTok in the past few months, you will have seen (or rather force-fed) tutorials on how to achieve the ‘clean girl’ aesthetic with your makeup. Well, clean girl is out, and dopamine glam is in! (Bye sis). So what does this trend mean? That’s just it, it means whatever you want it to mean. Wear the makeup that makes you feel happy, whether that be simple and sleek, or crazy, bright and colourful! Power to the people - all about that self love y’all! Have a look at the article for some inspo and let us know what anti-clean girl looks you’ll be sporting this summer.
FashionFinder - How many times have you scoured the internet trying to find an outfit that you saw on TV? Girl, it’s time for something better than that. Introducing @fashionfinder on Instagram!! Any outfit on an influencer or actress that you loved, has been covered with all the deets. Have a browse through their IG page, and don’t forget to bring your bank card along!
To find out how Full Fat can take your digital strategy to the next level, or if you just fancy a chat!, drop us a line at digital@wearefullfat.com. See you next month!