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SOCIAL MEDIA EXECUTIVE

 

We are seeking a dynamic and creative Social Media Executive to join our fast-paced agency. The ideal candidate will be responsible for community management support, gathering community insights, scheduling posts, and crafting compelling copy. This role will also provide support for the content team as needed and assist with client management. This role requires a knowledge and passion for social media trends, excellent communication and organisational skills, and a strategic mindset to drive engagement and growth for our clients.

FULL FAT

Full Fat is a PR and Social Media creative communications agency in London connecting food, drink, wellbeing, festivals & events and attractions with Gen-Z and Millennial audiences. The agency is made up of a team of creative, inspiring and talented individuals who all work to a common set of values - Adventure, Human Connection, Good Vibes and Owning It.

We are committed to ensuring diversity, equality and inclusivity across everything we do, driven by Full Fat’s DEI Committee, made up of employees at all levels with diverse backgrounds. The agency was recently awarded Diversity & Inclusion Champion at the PR Week Awards 2023 and at the PRMoments Awards 2023.

ROLE OVERVIEW

The Social Media Executive's role will be to support the Social Media Manager and Community Manager on the day-to-day delivery across the agency’s key clients. A minimum of one year’s experience is required within social media, with a good knowledge of the platform landscape and a finger on the pulse of emerging trends.

The right candidate should have a strong interest in food, drink, and cultural trends and be able to work on the company’s alcohol brands.

The role may also support the Content Producer and Influencer Manager on ad hoc projects. 

KEY RESPONSIBILITIES

Copywriting & Scheduling

  • Craft engaging, on-brand copy for social media posts, aligned with client tone and objectives

  • Schedule posts across various social media platforms, ensuring consistency in posting cadence and quality

Community Management

  • Manage community interactions across social media channels, fostering positive engagement and addressing comments or queries promptly

  • Support on community reporting and insights to evaluate engagement trends, audience sentiment, and opportunities

Channel Management

  • Assist with managing social media channels for multiple clients, maintaining consistent branding and tone of voice

  • Provide team support for content management and alignment with brand guidelines, client objectives, and industry trends

Influencers & Content Creators

  • Support in identifying and building relationships with relevant influencers and content creators

  • Assist with influencer partnerships, negotiations, contracts, and campaign execution

  • Track and analyze influencer performance with the agency’s tools to measure campaign impact

Analytics and Reporting

  • Collaborate on the evaluation of social media campaigns, leveraging metrics like reach, impressions, and engagement

  • Prepare regular client reports with insights, recommendations, and performance metrics

Agency

  • Support in the management of the agency’s social media channels

  • Supporting the agency newsletter and blog

  • Feedback to team on emerging trends, platform changes and new features

  • Work closely with the media team on staying on top of cultural trends and sharing with the team

  • Taking call notes for internal and external meetings across all accounts

  • Supporting on new biz decks and planning when required

SKILL REQUIREMENTS

  • Proficiency with social platforms like Facebook, Instagram, and TikTok

  • Familiarity with key social tools like Meta Business Suite and Ads Manager

  • Experience with social insight tools such as Hootsuite, Buffer, Google Analytics, and Brandwatch is a bonus

THE RIGHT CANDIDATE WILL

  • Have a positive, can-do mentality

  • Be honest, hard-working, creative, empathetic and a team player

  • Not be afraid to roll up their sleeves when presented with a challenge

  • Great attention to detail 

  • Have big ideas and always be thinking of creative ways to drive results

  • Convey the vision and values of the agency to peers and clients

FULL FAT+

At Full Fat, employees can enjoy a wide range of benefits, which have helped us to become certified Great Place To Work status. These include:

  • 28 days holiday as standard with additional days added for birthdays and length of service plus 1.5 weeks over the Christmas and New Year period

  • A social and cultural programme, incorporating paid-for recurring experiences as well as well-being and health-focussed events

  • An annual team summit event and Christmas party

  • Lieu time, for any time spent out at client launches/festivals

  • Flexible working with 8-10 am starts - it’s up to you

  • Hybrid working policy

  • Private Medical Care

  • Healthy snacks and fresh fruit are delivered to the office on a weekly basis

  • Monthly lunch on the house

  • Annual company-wide bonus scheme

  • Cyclescheme

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