Blue Tit
Oway Partnership
The Brief
Full Fat began working with Blue Tit, a collective of sustainable salons across London in February 2019 to help position the brand as a leader in London, communicate its commitment to sustainable practices and connect Blue Tit to cultural events.
As part of the retained activity Full Fat were tasked to help raise awareness of a creative partnership with Oway, an organic hair & beauty brand.
Solution
To align the brands, Full Fat weaved Oway into the Blue Tit narrative via influencer partnerships, earned beauty editorial tagging products and media gifting.
A press trip was curated to the Oway farm in Bologna to showcase the seed to scalp process of the Oway products in partnership with Blue Tit securing further editorial.
Results
10,000
tickets sold - sell out
150 million
media reach across four activations
60+
Earned editorial via BEATS ONE / BBC RADIO 1 / THE OBSERVER / FORBES / I-D / evening standard + MORE
“Full Fat, our amazing agency have absolutely smashed it out of the park.”
Stephen Mai, Chief Content Officer, BOILER ROOM
More Case Studies
