Full Fat's January Digital Bulletin

Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.

This month, we saw how Facebook aims to stay as the ‘leading edge’ platform, Instagram updates to prioritise users and TikTok launches a Talent Manager Portal. Read on for more 2023 trends and future implementations...

1. Facebook's Meta will devote 20% of costs to Metaverse this year - Although Meta stock is down 65%, this investment in futuristic technologies is helping them keep their “leading edge”, although critics are questioning the business division in augmented and virtual reality. Get the goss above and prepare to plug in, the virtual world isn’t disappearing anytime soon. 

2. 10 social media trends predicted for 2023- The social media landscape changes every year as new trends emerge, and some of the existing ones are carried on into the future. To ensure your 2023 is H-A-W-T, check out the latest and let us know what trends you’ll be taking with you. 

3. Meta ignores rules for VIPs, including Donald Trump & Neymar- Celebrities posts, and those of around 5.8 million other influential users, are passed through a special VIP channel known as cross-check, which gives them extra leeway to break Meta's rules. Just another example of entitlement - those pesky celebs.

1. Instagram adds new 'quiet mode' - To aid more breaks, self-moderation tools and manual controls have been added! ‘Quiet Mode’ will notify contacts that you’re off-grid and detect users who’re spending significant time in the night (targeted for teens / parents in particular) and mute topics / hide keywords. Will you give it a go?

2. Instagram is removing the Shop tab - Simplifying its in-app navigation, Reels are officially booting out the Shop icon to take the prime spot in the app. Get the low down… 

3. TikTok launches a Talent Manager Portal - Update alert! The ‘Creator Marketplace’ now invites management to oversee and execute brand opportunities being presented to their clients. Brands or agencies can connect with over 800k creators… 

1. Boohoo crying after 'return to usual habits' - The online fashion retailer has claimed that after shoppers have returned to high streets and with an extended delivery delay, they’ve seen a steep decline in sales. Is this something we’ll see more of?

2. Prince Harry's memoir has become the 'fastest-selling non-fiction book in history' - Flying off the shelves, but who’s palace are you in? Team Harry or Team Royals? 

3. How climate change is changing sports - From professional to youth leagues, a warming planet is forcing athletes to adapt to new extremes. From soccer to skiing, climate change is disrupting how and where sports can be played. Will we start considering football as an indoor sport?